Hi - I’m Simone. I help businesses & creatives build brands that feel true to who they are.

I work with brands of all sizes - from startups to established businesses - to craft meaningful, memorable identities that connect with real people.

Help Your Business, Product or Service Stand Out with Brand Design That Reflects Your Vision — Clear, Creative, and Collaborative.

Kildare Racing Themed Café Identity Design
Styling and campaign planning, Naomi Campbell for Newbridge Silverware
Lexus Ireland brochure. Creative direction, Simone Costello.
Bespoke packaging design and sticker overlay. Greek/Roman inspired collection for Newbridge Silverware.
Brand identity design for IT company Cobalt
Close-up of a blue woven fabric item, possibly a bag or clothing, with a black and blue tag attached by a string. The tag contains branding and information about the product.
A man with long, curly hair and a beard, wearing orange-tinted glasses, a tropical print yellow shirt, a brown jacket, and various rings, necklaces, and bracelets, posing against a floral wallpaper background and sitting next to an old radio.
A collage of images of The Green Barn: a scenic garden entrance, a rustic barn exterior, a plated gourmet dish, a light-colored informational panel about the barn, an indoor dining space with natural light, a garden view with purple flowers, and a de
Jewelry display case in a store with glasses showcasing necklaces, earrings, and bracelets, with mannequins and decorative Christmas ornaments in the background.
A cream-colored dress with a ruffled collar, pink bow, and long sleeves displayed on a mannequin at a museum exhibit. In the background is a large poster of Princess Diana.
A portrait of a woman with dark skin, eyes closed, and gold decorative elements on her head, lips, and shoulders, with her arms crossed over her chest, in front of a dark background featuring a large, dark halo-like fan.
Open fashion brochure displaying various images and descriptions of equestrian-inspired riding apparel for women, featuring models in riding jackets, breeches, and accessories.
Historical exhibit with black panels displaying information and black-and-white photographs, glass display cases, and a exhibition space with blue flooring and LED lighting.
Window decal for The Green Barn featuring a stylized leaf design and text with a view of a green field and trees outside.
Open architectural brochure featuring interior design images of The Garryoe Hotel and exterior architecture of Douglas Wallace Hospitality & Leisure buildings.

My creative journey started with Graphic Design in Ireland, followed by Brand Image studies in London, and later, I returned to Ireland to dive into Fashion Design. That mix of experience has shaped the way I work - bringing a fresh, well-rounded approach to every project.

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