Testimonials
“ Simone Costello, a multi-award-winning Creative Director whose exceptional design skills and innovative vision have consistently set her apart in the industry. With over 25 years of experience spanning fashion, graphic design, and brand curation, Simone’s design-led approach is both radical and inspiring, pushing the boundaries of conventional aesthetics while remaining reliably on-trend and forward-thinking.
At Newbridge Silverware, Simone has brought a transformative vision that has redefined our brand’s visual identity and global presence. Her work in curating the Museum of Style Icons has elevated its status, turning it into a must-visit destination for fashion and design enthusiasts from around the world. Simone’s flair for storytelling through design has not only showcased iconic garments and artifacts with fresh perspectives but has also deepened the emotional connection visitors feel with the exhibits.
Her ability to think laterally and execute bold, design-led strategies has significantly contributed to the brand’s contemporary image, ensuring that Newbridge Silverware remains both timeless and cutting-edge. Simone’s quirky yet sophisticated style showcases a rare foresight into emerging trends, making her a true pioneer in the design world. Her projects - whether brand identity and design, curated exhibitions, or luxury brand collaborations - are marked by a distinct flair that is both fashionable and trend-setting.
Approachable and amiable, Simone’s ability to connect with clients and collaborators alike ensures that her creative visions are not only innovative but also accessible. Her hands-on approach and reliability have earned her the trust of iconic brands such as Guinness, Avoca, Lexus Ireland, and Anantara Hotel, as well as legendary figures including Naomi Campbell and Arthur Gourounlian.
Simone is a visionary designer whose work is synonymous with style, innovation, and a deep understanding of evolving brand landscapes. Her contributions to Newbridge Silverware have left a lasting impact, redefining its image while honouring its legacy. I am confident that she will continue to be a pioneering force in the graphic and fashion industries for years to come.
— William Doyle, CEO, Newbridge Silverware
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“I’ve had the pleasure of knowing and working with Simone Costello for over 20 years, both as a colleague through my own business and as a trusted outsourced collaborator in the printing and design industry. From the very beginning, Simone stood out as an incredibly talented, creative, and truly inspirational graphic designer.
Her ability to take a concept and transform it into something visually compelling and on-brand is second to none. She brings fresh ideas, thoughtful design solutions, and a high level of professionalism to every project – whether it’s a simple layout or a complex campaign.
What I’ve always appreciated about Simone is not just her eye for design, but her collaborative nature and genuine passion for what she does. She’s the kind of person who elevates the work of everyone around her and brings a unique perspective and eye to every project.
Simone is someone I trust implicitly with my customers brands and am always happy to recommend to others in the industry. She’s a rare combination of creative brilliance and down-to-earth reliability – a real asset to any team or project.”
— Eugene Donovan, MD, Donovan Printing
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“I’ve had the pleasure of working as a Photographer under Simone’s creative direction for many years. Together we worked on a wide range of photoshoots, including major campaigns and on creating social media content. As a Creative Director, she brings an incredible level of vision, creativity, and attention to detail to every project.
Her ability to translate a brand’s identity into visually compelling concepts is second to none. Every shoot we’ve collaborated on has benefited from her thoughtful direction and collaborative spirit. She knows how to guide a team while also encouraging input, making the creative process feel both efficient and inspiring.
Working with Simone consistently raises the bar – not just for the quality of the final product, but for the experience of getting there. She’s a true professional and a fantastic creative lead. It’s purely thanks to Simone that I have won several national and international awards for photography - all guided by her creative vision.
— Dee O’Keeffe, MD, DOK Photography
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